Glamour model Gemma Jaxx claims to have started the craze

Video: #HoldACokeWithYourBoobsChallenge prompts fury after women are accused of trying to make breast cancer sexy... unaware the trend ISN'T raising money for cancer and is just a joke

Glamour model Gemma Jaxx claims to have started the #Holdacokewithyourboobschallenge

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